About the Report
Released quarterly, the Dye & Durham Canadian Pulse Report is designed to unveil trends and provide insights into Canadian consumer sentiment across three areas: the economy, technology, and the real estate market.
The Q2 2024 report examined these key areas that impact individuals and businesses, comparing the results to those from the past year:
- Economy: Interest rate expectations and impact on spending decisions over the coming months.
- Real Estate: Impact of anticipated declining interest rates on involvement in the real estate market over the next 12 months.
- Technology: Comfort levels with skilled service providers incorporating AI into their services.
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Methodology
The findings of the report are the result of a survey conducted by Dye & Durham from May 7-9, 2024, among a nationally representative sample of n=1,516 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender, region, and education. For comparison purposes only, a probability sample of this size has an estimated margin of error of +/- 2.5 percentage points, 19 times out of 20. The survey was offered in both English and French.
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