About the Report
Conducted quarterly, the Dye & Durham Canadian Pulse Report is designed to uncover trends and insights into Canadian sentiment surrounding three key areas: the economy, technology, and the real estate market.
The Q1 2024 report examined three key areas affecting citizens and businesses and compared the results to those from the past year:
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Technology
Perceptions of the role of generative AI in personal and professional endeavors and comfort levels with service providers incorporating AI into their services.
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Economy
Confidence in the economy, personal financial wellness, and the impact of high interest rates on consumer spending.
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Real Estate
Participation in the real estate market over the past year, plans for the next 12 months and perceptions surrounding housing affordability and mobility.
Methodology
The findings of the report are the result of a survey conducted by Dye & Durham from February 28 – March 3, 2024, among a nationally representative sample of n = 1,015 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender, region and education. For comparison purposes only, a probability sample of this size has an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20. The survey was offered in both English and French
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